Kirsten Jackson
Not your typical tortured artist.
Kirsten Jackson is an Australian artist creating vibrant, colourful artworks that embody her unparalleled zest for life and sheer glee. Independent and original, Kirsten exudes positivity and light. Her unique spirit is infused into each of her pieces, which has allowed her to nurture a community of collectors from around the globe, including Australia, Europe, Hong Kong and the US. She’s a bit of a legend in the Australian art community and we had a blast challenging the status quo of the ‘typical artist’ with her.
What We Did
Brand Strategy
Website Development and Design
Social Media Management
PR + Media Outreach
Event Management
Brand Photography
Media Kit
Her goals?
Set on making beautiful bright waves in her industry, Kristen wanted to challenge the status quo of what typical artists commonly do and raise her profile across a multitude of platforms - including online, print and social media. The idea was for us to work together to increase Kristen’s brand awareness, generate buzz around her work and position her as more than just an artist. She wanted to use her influence in the art world as a vehicle to find more work and new creative projects, like collaborating with brands, gaining speaking engagements and feature articles and hosting events. And we said, let’s do it!
Enter Inka
Elevating Kirsten’s brand all started with a good brand strategy, a whole new suite of personal branding images and a killer website to match. With these tools under our belts, we began to get Kirsten’s name out there through social media content creation, targeted PR outreach and focused brand and influencer collaborations. We also dreamed up and delivered a colourful event in Kristen’s Sandringham studio, allowing Kirsten to reach a new audience and show off her speaking talents. Our aim was always to show the multi-talented and multifaceted person behind the art.
What happened next?
Kirsten’s brand strategy gave her a deep understanding of her target market AKA the community of people that would fall in love with her and her brand. That deep understanding allowed Kirsten to connect and communicate with her community more than ever before (her shiny new website and beautiful imagery didn’t hurt either!). From this, her community grew and grew and we were able to position her as not just an influential artist, but an influential business owner and entrepreneur. This led to her hosting an incredible event where she got to show off her speaking skills, PR mentions left, right and centre, including a full page feature in Women’s Health magazine and a community of superfans engaging with her and her work on social media.
We helped Kirsten realise not only her position in the market but her value as well. She is just so dang cool and had the ability to provide so much value to other brands and people and we helped her see those opportunities and welcome them with open arms.
