We’ve learnt quite a few things over the past 8 years in running Inka, and lucky for you a lot of them centre around standing out from the sea of sameness, as well as a whole heap more. So, scroll on to read our top tips!

Feeling like you lack a bit (or a whole lot) of confidence in your career? Fret not, you’re not alone, in fact, SO many people are still there! Whether it’s your first job, your new job, or just a phase you're going through, don’t worry - we’ve all been there!

We are big believers that photography is an integral way to capture your brand’s essence. And what’s more? It’s a super fun and creative experience that will ultimately elevate the look and feel of your biz while helping you to tell your story more effectively and meaningfully.

With the addition of our newest team member, we thought to ourselves, what better way to introduce Kara than putting together a fun little blog post so we can all get to know her together.

I love a good chick-flick, much like many of us do. But when I really analyse the themes and plots in so many of my old favourites, there were some rather obvious, recurring themes. The female characters all have kick-ass careers but they also all seem to be really young.

Not happy where you are right now but also not confident in your next step? Let’s talk about the top 3 things you need to keep in mind to feel less stressed and make the most of your working day.

It goes without saying that a rebrand can be a very daunting task for a business owner, and one that should be thought out meticulously. We learned so much during our recent Inka rebrand, and what might have looked like a change of colours and logo to some, was actually an in-depth process born from strategy, lots of research and months of planning. So, if you were wondering when the time is right for your business to rebrand - look no further.

When you think of ‘marketing’, so many concepts that fall under that (very big) umbrella come to mind - and it can feel a bit daunting. You’ve got your branding + design, or your web development + SEO, and your digital & social media marketing and so forth...the list goes on.

Whether it be for personal or professional purposes, we’ve been told that “social media” is a crucial part to a brand’s business plan – especially in today’s world. And yes it is. Actively communicating and engaging with your audience and having an online presence is definitely necessary. But what about all the steps that come before that? What about laying out the foundations before getting to that next stage?

They're perfectly juicy and rich and full of all of the right flavours. They're the kind of brands that don't just look good, but sound good and feel good. But what actually is a memorable brand and how do you create one?