Why Brands Should Stand Up For What They Believe In...
As individuals, we all have our own opinions. Some of us voice them loudly and others don’t. But how do our opinions, our passions and our beliefs translate into our work life and should they be translated in the first place?
The answer to those questions is yes and yes.
If you ask us, the best way to create a thriving business is through building and nurturing your community - your clients, your consumers, your staff, your team, your online followers, your peers.
And how do we build communities? Through shared beliefs, passions, causes, and moments that mean something to us.
Standing up for the things that you believe in isn’t only good humanness but it’s also good business.
Why?
Sharing an opinion or talking about something important that is happening in the world is one of the best ways for you to build a connection with your audience.
It’s likely that your audience expects you to stand up for the things that you (and they) believe in. In fact, 75% of millennials believe that brands should contribute to society*, so why not start with sharing helpful resources and information about the causes you believe in.
Sharing your opinion will actually spike engagement and spark conversations. This is not only great for brand awareness, but great for building long lasting connections with your audience.
Standing for something will bring in your biggest fans. Marketing, especially the world of social media, is a numbers game, but we’ll take a smaller, more engaged audience who believe in the things we do, over a huge amount of followers any day of the week. Plus, those engaged super fans are the ones who are going to buy your product or use your service.
It’ll help you employ good people with the same values as you. Yes your team should be diverse - different styles, different skills, different opinions, different ways of doing things - but when it comes down to it, sharing the same values will always help to keep your business running like a well-oiled machine.
Us here at Inka? We wanna get better at standing up for the things we believe in. We want to move into 2021 opening up space to talk about things that are important to us. And we hope you’ll join us.
We look forward to sharing some eye-opening, insightful and thought-provoking conversations with you.
*Global Corporate Sustainability Report, Nielsen 2015.