We’ve learnt quite a few things over the past 8 years in running Inka, and lucky for you a lot of them centre around standing out from the sea of sameness, as well as a whole heap more. So, scroll on to read our top tips!

We are big believers that photography is an integral way to capture your brand’s essence. And what’s more? It’s a super fun and creative experience that will ultimately elevate the look and feel of your biz while helping you to tell your story more effectively and meaningfully.

I love a good chick-flick, much like many of us do. But when I really analyse the themes and plots in so many of my old favourites, there were some rather obvious, recurring themes. The female characters all have kick-ass careers but they also all seem to be really young.

It goes without saying that a rebrand can be a very daunting task for a business owner, and one that should be thought out meticulously. We learned so much during our recent Inka rebrand, and what might have looked like a change of colours and logo to some, was actually an in-depth process born from strategy, lots of research and months of planning. So, if you were wondering when the time is right for your business to rebrand - look no further.

When you think of ‘marketing’, so many concepts that fall under that (very big) umbrella come to mind - and it can feel a bit daunting. You’ve got your branding + design, or your web development + SEO, and your digital & social media marketing and so forth...the list goes on.

Whether it be for personal or professional purposes, we’ve been told that “social media” is a crucial part to a brand’s business plan – especially in today’s world. And yes it is. Actively communicating and engaging with your audience and having an online presence is definitely necessary. But what about all the steps that come before that? What about laying out the foundations before getting to that next stage?

They're perfectly juicy and rich and full of all of the right flavours. They're the kind of brands that don't just look good, but sound good and feel good. But what actually is a memorable brand and how do you create one?

As individuals, we all have our own opinions. Some of us voice them loudly and others don’t. But how do our opinions, our passions and our beliefs translate into our work life and should they be translated in the first place?

‘Fake it till you make it’, your time in the sun has come to an end. Now, let’s jump on that yacht, buckle up our life jacket and pop that anti nausea tablet as we sail off into a world filled with realness and authenticity.

A killer marketing strategy should always look at all of your different touch points and how they work together to make your brand stand out from the crowd. It’s one of the best things you can do for your marketing strategy. Let me tell you why.