With the impacts of climate change becoming fast apparent throughout the world, many of us here at Inka began to step back and wonder - what can be done to soften the blow to our beautiful planet? This exact question is what pushed us to join Who Gives A Crap with their #PlasticFreeJuly challenge!

I don’t remember how old I was when living abroad became my dream. I always wanted to explore the world and to push myself out of my comfort zone. Australia is very far away from my home of Russia (around 15,000 km) and none of my friends had ever been there before. It looked mysterious and beautiful, a perfect place to literally turn your life upside down.

Influencer marketing has been getting a bit of a negative rap in the press recently, but we’re here to tell you that influencers are not the enemy of your brand. Rather, poorly written agreements or lack of any agreement at all might actually be the issue. In this new territory of influencer collaborations, you need a contract. Always. We have put together a check-list of the 5 must haves for any influencer collaboration agreement so you can give it a go yourself.

How do you cut through the noise when your audience is, on average, exposed to around 5,000 ads every day? How do you make your brand heard when the digital landscape is more chaotic than Sephora on Boxing Day? Beautiful design of course.

From sourcing creative inspiration, planning & promoting an upcoming event, writing copy for social media, launching into website design or honing in on a client’s branding strategy, believe it or not, this sums up a typical day at Inka.

That being said, there are some things you have to experience to understand.

You know what they say - you never get a second chance to make a first impression! Breaking into the creative industries requires standing out from the rest.

The secret (sssh!) is in creating that wow-factor application which identifies you as a flamingo in a flock of pigeons.

Cue the Pinterest boards, floral arrangements, talent search and phone calls to your fave dress designers. The Inka team recently styled a dream wedding for #inkabrand Hyatt Place Melbourne, organising and directing the day down to the finest details.

Instagram stories are the mood of the moment, and we’re loving them here at Inka. We’re always helping our brands to incorporate this quick & simple feature in a move towards more organic engagement with their audiences.

Imagine landing in a new country, you stand in an unfamiliar airport with your possessions crammed into your suitcase. People rush around you, speaking a language that is foreign to you.

This was the experience of many of the amazing women we met at SisterWorks last week.

Congratulations! You’ve just found an agency that gets you, has great ideas and is ready to max out your marketing activity with all of their creative might! But how do you make the most out of your new relationship with your agency? We’ve put two quick, albeit highly effective, tips to ensure a positive and productive working relationship. Here we go!