We’ve learnt quite a few things over the past 8 years in running Inka, and lucky for you a lot of them centre around standing out from the sea of sameness, as well as a whole heap more. So, scroll on to read our top tips!

When there are so many opportunities out there - amazing people to work with, interesting projects to be a part of - how do you decide where to direct your energy and avoid the burn-out that comes with being spread across too many things?

As we’ve all trudged back to our makeshift home offices for the foreseeable future, returning to normal life now seems that tiny bit further out of reach. But read on to hear our little recipe for a delicious company culture cocktail!

Do you really know what it means to make your brand memorable? Like, really, really memorable? We believe that a memorable brand consists of three key ingredients; consistency, knowledge and personality. Sit tight whilst we break it down.

There’s nothing that floats our boat more at Inka Creative than an integrated marketing and communications campaign that is creative, relatable and interactive, which is why the campaign from Uber and Drinkwise from earlier in the year has caught our attention for all of the right reasons!

It’s funny how things can change so quickly. Eight months ago I was walking around Rome (no face mask needed), experiencing everything Europe had on offer and completing the trip of a lifetime. Then Coronavirus came along and decided to put everything on hold…

Who would have thought that the nicer the work environment, the happier and more productive employees will be? The push for positive company culture has really grown in the past twenty years or so, but unfortunately, so has the gap between perceived company culture and how staff actually feel.

How do you cut through the noise when your audience is, on average, exposed to around 5,000 ads every day? How do you make your brand heard when the digital landscape is more chaotic than Sephora on Boxing Day? Beautiful design of course.

You know what they say - you never get a second chance to make a first impression! Breaking into the creative industries requires standing out from the rest.

The secret (sssh!) is in creating that wow-factor application which identifies you as a flamingo in a flock of pigeons.

When the two vibrant and talented dermal clinicians and business owners from Totally Skin & Beauty came to Inka late last year to find out the best way to re-launch their skin business, we were thrilled! (Office full of women, anyone!?)