We’ve popped together a list of questions and advice that’ll get your creative email juices flowing. It’s 10 things that’ll inspire you to think a little harder about your current email marketing campaigns and hopefully help you up the ante when it comes to sending EDMs.

We all spend a lot of time online, looking at pretty images and soaking up quotes and captions from our favourite brands. But what makes a brand’s online presence so captivating that we choose to stop and read rather than scrolling on by?

‘Email marketing is dead’ - a phrase that we’ve heard far too many times for our liking and one that gives marketing agencies all across the globe nightmares. We’re here to set the record straight.

It’s funny how things can change so quickly. Eight months ago I was walking around Rome (no face mask needed), experiencing everything Europe had on offer and completing the trip of a lifetime. Then Coronavirus came along and decided to put everything on hold…

There’s a lot we can’t control right now, but putting plans in place for the things we can control has given us a whole new purpose at Inka. And we wanted to share those inspired, purposeful feelings with you. So we’ve popped together a list of 5 practical things you can do, right now, for your brand.

As Shakespeare once said, “What’s in a name?”. For a name alone is just a descriptor and a way to differentiate one thing from another- it doesn’t hold all meaning. I find this idea to be rather relevant to branding today. A lifeless name and logo on a piece of paper, just won’t cut it in today’s marketing climate. 

Who would have thought that the nicer the work environment, the happier and more productive employees will be? The push for positive company culture has really grown in the past twenty years or so, but unfortunately, so has the gap between perceived company culture and how staff actually feel.

In a world of oversaturated media, heightened creativity and the fast-forwarding of TV commercials, it’s become damn near impossible for marketers to make brands stand out from the crowd.

To combat this, brands are more and more frequently turning to “experiential marketing” to show their value to customers in creative new ways and create more meaningful connections.

Whether you’re just starting out, changing paths or opting for a higher rung on the ladder, the way you present yourself matters. This is why building your own personal brand, or ‘persona,’ is as essential as that classic white t-shirt hanging in your wardrobe. We’ve put together some tips to get you started on your path towards building a banging personal brand.

Facebook is no longer a platform that simply connects people. As one of the world’s largest social networks, it can be one of the most powerful marketing platforms for your business with the right strategy and execution, especially since its acquisition of Instagram in 2012. It is important to learn how you can transform the way your business engages with customers using the latest tools and technologies Facebook offers.