My first day at Inka HQ. Opening the door, I step inside and am immediately greeted by the sound of inspired voices, the busy tip-tapping of keyboards as colleagues weave between one another’s desks – the office alive with collaborative and creative energy…

As individuals, we all have our own opinions. Some of us voice them loudly and others don’t. But how do our opinions, our passions and our beliefs translate into our work life and should they be translated in the first place?

When there are so many opportunities out there - amazing people to work with, interesting projects to be a part of - how do you decide where to direct your energy and avoid the burn-out that comes with being spread across too many things?

‘Fake it till you make it’, your time in the sun has come to an end. Now, let’s jump on that yacht, buckle up our life jacket and pop that anti nausea tablet as we sail off into a world filled with realness and authenticity.

Has the novelty of having “all the time in the world” to do things which once sparked inspiration worn off? Well, who’s to say that you can’t bring back that creative fire that was once in your belly?

A killer marketing strategy should always look at all of your different touch points and how they work together to make your brand stand out from the crowd. It’s one of the best things you can do for your marketing strategy. Let me tell you why.

As we enter our 6th year of Inka Creative, I’d like to salute to the past years that have shaped Inka (and myself!) into what it is today, by sharing some of the most important things I’ve learnt with you, our wonderful Inka family!

As we’ve all trudged back to our makeshift home offices for the foreseeable future, returning to normal life now seems that tiny bit further out of reach. But read on to hear our little recipe for a delicious company culture cocktail!

Do you really know what it means to make your brand memorable? Like, really, really memorable? We believe that a memorable brand consists of three key ingredients; consistency, knowledge and personality. Sit tight whilst we break it down.

There’s nothing that floats our boat more at Inka Creative than an integrated marketing and communications campaign that is creative, relatable and interactive, which is why the campaign from Uber and Drinkwise from earlier in the year has caught our attention for all of the right reasons!